About Mars Hill College
Mars Hill college
publishes the following publications:
From These Stones alumni magazine
Happenings on the Hill parents
newsletter
InsideMHC e-newsletter
Monday Memo campus briefing e-mail
Web Server Guidelines
The purpose of the Mars Hill College Web
server is to support the mission of Mars
Hill College through the development of
Web pages. These pages will focus on the
areas of recruitment, admissions, academic
programs, advancement, student development
and the general promotion of Mars Hill
College.
World Wide Web pages produced with Mars
Hill resources and retained on the Mars
Hill Web server constitute a form of official
college publications, and must be approved
by the Mars Hill Office of Communications.
Programs or departments wishing to develop
a Mars Hill Web page are invited to propose
their ideas to the communications office,
which will examine:
Upon approval of the proposal, the communications
office will work closely with the individuals
or offices during the development of the
page.
The following guidelines have been approved
and established for the Mars Hill Web
server and Mars Hill Web pages:
Official College
Web Pages
Campus identity
Since many of our users will find your
site through a search engine and not the
college's homepage, it's important to
provide Mars Hill College identification.
You can achieve this by using campus templates,
including the name "Mars Hill College"
in the header or navigation section of
your web pages, and using the college seal or logo.
Provide contact information
Provide contact information throughout
your site—at least an e-mail address
on every page. On your front page include
a link to a complete postal mailing address,
key phone numbers (with area codes) and
key contact people in your organization.
Create accessible sites
Use a design that will be accessible to
the largest possible audience. For a quick
overview of accessibility guidelines see Section
508, Electronic and Information Technology
Accessibility Standards.
Navigational links
Include links to your department or unit
and the campus main page. Create a consistent
navigational scheme on all pages of your
site. Make sure the titles of your links
are visible at all times, not just on
mouse-over.
Keep content up-to-date
Check your content on a regular basis
to ensure its accuracy. Avoid including
content on your pages which is the responsibility
of another department. Link to their pages
rather than duplicating the information
on your site. Check these links often.
Keep pages small
Try to keep your pages under 65K. (Add
the file size of all your graphics and
html to determine the page size.) Avoid
long scrolling pages (like this one) on
main pages, and overly large images which
increase download time
Don't advertise
Don't advertise commercial sites, products,
or services on your campus site. Text,
links, and corporate logos can be included
on a page when referring to corporate
sponsors. Don't include any form of text
or graphics which promotes or encourages
commerce with commercial companies on
the campus mhc.edu domain.
Copyright
Comply with all copyright laws for content—text,
images, multimedia presentations, etc.
that were created by others. Know where
all your content and image files originated.
Using content from any source, even a
campus site, without permission from the
creator, can violate copyright law.
Searchable sites
Include a search feature in your site.
The Office of Communications has chosen
to use Google on the campus site. We encourage
you to use this free service.
Use meta tags
Meta tags can greatly improve the usefulness
of your site by improving the ability
of search engines to index your page.
To create good meta tags for descriptions
and keywords, put yourself in the place
of the audience as you create your tags—what
words would they use, what are they looking
for? The description tag can be similar
or the same for all pages on the site.
The keywords tag should reflect the general
theme of the site as well as information
specific to that page or section.
EXAMPLE:
<META name="description" content="Campus Information Technologies Services">
<META name="keywords" content="Email, passwords, accounts, computing, telephone, network, phone, computers">
Personal Web Pages
All on-campus users are provided free
web space for departmental and personal
use. When using university computer systems:
Stay "personal" not
"commercial"
This means that the content and links
on your site must not express or imply
that you are profiting in any way. For
example, links using commercial advertisements
are prohibited. Linking to, or selling
your own products or services, is prohibited.
This includes hidden links to include
search engine traffic to a commercial
site.
Content must be "personal"
not "organizational"
The personal web space you are provided
is not intended for use by any organization,
profit or nonprofit. For example, posting
your club or church group membership roster
or meeting schedule is prohibited.
Keep your content "legal"
Be sure your are in compliance with federal,
state, and local laws governing content
and copyright. For example, most content
and imagery on the web cannot be copied
or used without permission, even on personal
pages. Keep in mind you can be held liable
for what you say on your site.
Be aware of your personal safety
When you post content which details your
address, phone number, daily travel schedule
or other personal details, you may be
subjecting yourself to unnecessary safety
risks. Avoid including such information.
See also Graphic Standards