Apparel & Interior Merchandising
Department of Business Administration / Division of Professional Programs
The Apparel and Interior Merchandising Major provides a broad-based education in apparel and interiors with emphasis on fashion, business, technology and design. The curriculum promotes the importance of conceptual thinking, analytical problem solving and creative development. This program of study enables students to develop attributes, skills and abilities to become effective contributors to businesses and organizations.
- AIM majors demonstrate comprehensive knowledge in the core areas of apparel, interior, and textile merchandising.
- AIM majors propose and implement critical thinking strategies to address core issues in the discipline.
- AIM majors effectively communicate merchandising strategies.
- AIM majors demonstrate aesthetic understanding in environmental or apparel design.
- AIM majors apply aesthetic knowledge to solve merchandising problems.
- AIM majors explore ethical and social responsibility issues in merchandising.
- AIM majors demonstrate personal growth in academic and professional fields related to apparel and interior merchandising.
- AIM majors apply knowledge, skills, and values in professional field experience.
Field trips and out-of-class experiences where students connect to the world of work are an important component for the AIM major. Trips include those to wholesale markets in Atlanta, GA, and High Point, NC, as well as trips in the local area to businesses, mills, and galleries where there is a connection to fashion and interiors.
Small class sizes allow professors to connect with students and be sensitive to individual needs, both professional and personal. Activities are structured to enhance academic and personal growth through a variety of classroom experiences including a student directed and produced fashion show, internship experiences, and participation in campus-wide promotional events.
A variety of elective opportunities allows students to customize their curricular choices to meet personal interests and needs including:
- AIM 100, Fashion Study Tour, which introduces students to topics in the apparel and interior industry including design, market centers, manufacturing centers, wholesaling, retailing, historic design centers and cultural centers of current prominence.
- AIM 125, Decorative and Wearable Arts, which encourages students to express individual creativity as they apply design elements and principals to create wearable or decorative items.
- AIM 457, Directed Readings, and AIM 327, Special Topics, which allow students to identify areas of interest and design learning experiences for self-directed learning opportunities.
- AIM 460, Independent Study, actively engages students in undergraduate research and creating product. Students are encouraged to present and/or publish work on local, state, and national levels.